Country music legend Toby Keith will receive the Country Icon Award at the 2023 with a heartfelt presenter tribute by fellow Oklahoman Blake Shelton. As a pioneer in country music and one of the most influential artists of all time, Keith will be recognized for his decades-long career as a musician, humanitarian and entrepreneur.

In addition to his many accomplishments and accolades, including the National Medal of Arts award in 2021, Keith is known for his charitable work with The Toby Keith Foundation, OK Kids Korral and his annual

 – all in support of children battling critical illnesses.

As the 2014 Spirit of the USO Award recipient, the beloved artist has also demonstrated his dedication to the troops with 11 USO tours, spanning 18 countries and more than 280 events.

The , , will air live from the Grand Ole Opry on Sept. 28 at 8 p.m. ET/PT across NBC and Peacock.

“We’re overjoyed to honor legendary artist Toby Keith with the first-ever Country Icon Award,” says Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television & Streaming. “As a talented songwriter and powerhouse performer, Keith has touched the hearts of fans across the globe.

His illustrious career and passion for philanthropy has cemented his place as an icon in country music history.”