Toby Keith and BMLG Records are partnering to release his latest single “Don’t Let The Old Man In,” which will impact country radio on Oct. 30.

Keith performed the touching ballad last month on the while being honored with the Country Icon award. The song has jumped to No. 1 on ‘s Country Digital Song Sales chart, landed among the top three on the all-genre chart this week, claimed the top spot on the iTunes Country Songs and Videos charts and was top three in the all-genre charts the week prior.

“Don’t Let The Old Man In” was penned in 2018 by Keith following a conversation with Clint Eastwood about father time’s relentless quest to catch up to us all, and appeared in Eastwood’s film The song has taken on a deeper meaning since Keith has battled cancer, with Keith telling NBC’s that he chose that specific song to perform “because I’ve been going through my cancer fight for the last couple of years and it’s really inspiring for a lot of people. And coming back on TV for the first time and performing live in front of a live audience, I thought it was fitting.”

“Scott Borchetta, Allison Jones

, George Briner and I all had the honor of working with Toby at DreamWorks Records,” shares Jimmy Harnen, President/CEO, BMLG Records. “After seeing Toby’s incredible performance of ‘Don’t Let The Old Man In’ on the , we were so moved, we wanted to be a part of this song in any way possible—we’re looking forward to taking it to country radio, DSPs and beyond.”

“We are honored to, again, represent Toby Keith and this amazing song and moment. Jimmy, George and I worked 12 of his No.1 hits,” says Borchetta, Chairman/CEO, Big Machine Label Group.