California woman goes viral with her Blockbuster-themed movie library
2024/01/23

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A woman has brought back the magic of renting movies with her -themed DVD 'library' that neighbors can borrow from for free. 

Alyssa Kollgaard, 37, from , celebrated the grand opening of her '' box filled with DVDs, books, and candy with balloons and a sign on January 7. 

The national Free Blockbuster movement aims to provide free entertainment with community movie exchanges, a spin on the '' book-sharing initiative. 

'There’s a nostalgia around the experience of going to a store and perusing as well as actually collecting so you’re not at the whim of the streaming platforms to actually watch films,' Kollgaard told the

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Alyssa Kollgaard, 37, from Los Angeles, celebrated the grand opening of her 'Free Blockbuster' box filled with DVDs on January 7

The national Free Blockbuster movement aims to provide free entertainment with community movie exchanges, a spin on the 'Little Free Library' book-sharing initiative.

The display case, which sits in front of their Sun Valley home, is filled with about 75 DVDs for neighbors to borrow and return 

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The video game developer enlisted the help of her husband, Christian Kollgaard, a film and television fabricator, to build the blue and yellow box featuring the iconic Blockbuster logo. 

The display case, which sits in front of their Sun Valley home, is filled with about 75 DVDs, including titles such as Mamma Mia!, Hackers, and Bridesmaids. 

Each 'rental' has a sticker on the case that says 'Return to Little Free Blockbuster' along with her address and a cheeky 'Be Kind, Rewind' reminder. 

Community members are free to take or leave movies as they please, and while she asks for returns, she expects that some DVDs will be taken.

Kollgaard gave a tour of her Free Blockbuster box on last week, sharing that people have been taking and returning movies.

She pointed out that someone had dropped off a set of television screeners, which is a perk to having a lending film library in LA. 

Kollgaard has a QR code for people to sign up for membership cards as well as a 'late fee' QR code, which leads to her Venmo for tips. 

In addition to the movies, she is offering a selection of banned books and movie snacks, including popcorn, Red Vines, and Lemonhead hard candy. 

The video game developer enlisted the help of her husband, Christian Kollgaard, a film and television fabricator, to build the blue and yellow box featuring the iconic Blockbuster logo

Kollgaard has a QR code for people to sign up for membership cards as well as a 'late fee' QR code, which leads to her Venmo for tips

Community members are free to take or leave movies as they please, and while she asks for returns, she expects that some DVDs will be taken

She had previously stocked Milk Duds, but they had melted in the LA heat, which is why she doesn't keep VHS tapes in the library box. 

There is also a guest book for people to sign out the films they borrowed. 

Kollgaard's Free Blockbuster box is right across from her free food pantry, which she keeps stocked with water bottles, snacks, and other non-perishable food items. 

'How cool is this!! You are an amazing person!!!!' one TikTok user responded. 

'I love this so much!' someone else gushed.

'This is so sweet of you,' another added. 

Kollgaard told the LA Times that she has received on positive response to the box on Reddit and TikTok, as well as her local community. 

Kollgaard has a guest book inside the box, and each 'rental' has a sticker on the case that says 'Return to Little Free Blockbuster' along with her address and a 'Be Kind, Rewind' reminder

In addition to the movies, she is offering a selection of banned books and movie snacks, including popcorn, Red Vines, and Lemonhead hard candy

Kollgaard said she has had people from all over LA stop by and peruse her selection. One fan who saw her Free Blockbuster box on Reddit stopped by and sent her a picture 

She noted that people have come from as far as Marina Del Rey, over an hour's drive, to peruse the selection of DVDs. 

'We’re seeing a return to physical media,' she said. 

People haven't been able to rent a movie from Blockbuster since the video chain's last store in Los Angeles closed in 2013.

Blockbuster Video was founded by David Cook in 1985 as a small business rental shop but grew into a national chain in the 1990s. 

In 2000, it turned down the chance to acquire Netflix — originally a DVD‑by‑mail movie rental service — for $50 million. It is now worth more than $200 billion thanks to its streaming service. 

Blockbuster slowly The company went bankrupt in 2014. 

Only one Blockbuster remains in the U.S. — a privately owned store in Bend, Oregon.

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